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Beauty Products Industry - Case Study

Take a look at how we improved overall sales and product visibility for this client.
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We provided a blitz merchandising program for this client.

The Challenge

  • With over 150,000 gift packs ranged in 52 variations across all categories of the brand, getting the best look and space in-store is always a challenge.
  • As gift packs sell through maintaining stock on display and maintaining space is difficult.
  • With so many different choices available, our client was finding the sell through across all packs was not great with some packs having better sell through than others.

The Solution

  • Facts suggested a blitz merchandising program across all major department stores as the stock arrived to store to put stock out and secure more facings.
  • Regular merchandise re-visits during the busy Christmas trade period.
  • We supplied sales ambassadors to be stationed at the counters during peak trading times
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The Results

  • Facts was able to get stock displayed in multiple locations and floors around the store
  • Our Merchandisers and events staff were able to maintain product facings and bring all stock out to floor
  • Our client experienced 100% sell through on 4 of their major packs
  • 76% sell through across all packs
  • 15% up on the previous year across all stores
  • 33% up on the previous year across the store with Spar Events staff